Showing posts with label book. Show all posts
Showing posts with label book. Show all posts
Monday, 31 March 2014
Marketing Your Self Published Book
Becoming a self-published writer seems easy enough in today's online world. We write, edit, find a printer or create an ebook...but then what? With access to the Internet, this task is openly available to anyone with the finances to self-publish, however, most authors are indeed just writers and are not prepared or don't know where to start when tackling the marketing side of self-publishing.
I want to offer up 5 simple strategies to marketing your book online. I had to do just this recently and am currently working on building my own online strategy, so it will be fun to grow and learn together. It is important to remember that social media is a very saturated place, so it is not as easy as you think to grow a huge following - it takes perseverance, great content, and regular posting to achieve a following. So hint number one when diving into your online strategy - work at it - everyday.
Twitter
I want to offer up 5 simple strategies to marketing your book online. I had to do just this recently and am currently working on building my own online strategy, so it will be fun to grow and learn together. It is important to remember that social media is a very saturated place, so it is not as easy as you think to grow a huge following - it takes perseverance, great content, and regular posting to achieve a following. So hint number one when diving into your online strategy - work at it - everyday.
This is a great way to find similar minded people. Twitter allows you to pick and choose people you want to target and have conversations with. I chose to follow women entrepreneurs and mothers of children who are in my target market - and they were so easy to find. Twitter auto-populates suggestions for you of similar people to follow, so make sure your description on Twitter describes your book and yourself so you are properly categorised and easy to find as well.
Boolean Searching
Finding and targeting your audience is easier than you think using the search engine within Twitter. If you want to find people who are looking for conversations around soothers or pacifiers - you could enter a search parameter like this: soother or pacifier which to the search engine means containing "soother" or "pacifier" (or both). It pulled up a ton of results, although dated conversations, I still found some interesting content that I was able to reuse for blogging and posting. Find additional search parameters for Twitter Searches here
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